The beauty of focusing on pricing is its immediate effect: Prices can be changed on Sunday evening, and new profits start rolling in on Monday morning. Read more… via Harvard Business Review […]
Read More… from How Retailers Should Think About Online Versus In-Store Pricing
[L2] has studied the effects of opening a physical store on pure-play retailers, among them Trunk Club, Rent the Runway and Warby Parker, and found that after opening a store, each saw a spike in search activity that was relatively sustained. [Mabel McLean] said it would be strategically advantageous for Amazon to open fashion-specific, brick-and-mortar […]
Read More… from Amazon’s Increasing Interest in Brick-and-Mortar
Particularly with expensive luxury purchases, customers ultimately do want to touch and feel the product before buying — they just happen to enter the store much further down the purchase pipeline. Read more… via @MeghanButler […]
Read More… from Burberry & Gucci Have the Most Advanced Omnichannel Strategies in Luxury
As of December last year, RetailNext was already tracking over 500 million shoppers per year, collecting data from nearly 100,000 in-store sensors across locations in 33 countries. Companies that use RetailNext include Bloomingdales, American Apparel, Brookstone, Mont Blanc, Ulta and Family Dollar. Read more… via Business of Fashion […]
Read More… from RetailNext Raises Another $30 Million To Track In-Store Data
“There’s now a trend of how we use technology to enhance the shopping experience rather than use technology to be the only shopping experience…” Read more… […]
Read More… from Beacons and augmented reality: Retail’s future