Experience
Creative Director (2019 - present)
verb.
Experiential Marketing
Executive Creative Director (2012 - present)
Independent Consultant
Design & Strategy
- Advises startups, small to midsize companies, universities, and non-profit organizations on branding, content, e-commerce, social, and digital marketing strategies.
- Creates brand names, logos, and other brand-related nomenclature for internal and external uses.
- Directs development and launches of websites on various platforms.
- Designs ticketing, email marketing, and social marketing strategies for events.
- Served as Interim Vice President of Marketing for short-term project: designed marketing, creative, and branding strategies with focuses on content, digital marketing (including email and social media), and brand style guides; photoshoots, early stage and e-commerce sites, and launch events.
Creative Director (2017 - 2018)
Index Exchange
Advertising Technology
- Directed global branding and creative strategy.
- Defined visual language across company from print to digital, experience to engagement.
- Managed Creative & team and worked closely with events, communications, content marketing, and product marketing teams to execute overall Marketing & Communications strategy.
- Oversaw event branding, collateral, and on-screen content for international and domestic corporate conferences.
- Supervised redesign and development of company website (and five international iterations), and spearheaded development of other special web projects as required.
Chief Content & Digital Strategist (2012 - 2014)
Decoded Fashion
Apparel & Fashion Technology Event Startup
- Led digital strategies to maximize reach to corporate partners, startups, and customers.
- Directed creative and supervised development of new event websites.
- Helped curate best in class digital technologies and platforms for international fashion tech events such as The World’s First Fashion Hackathon; The Decoded Fashion Forum at Mercedes-Benz Fashion Week, presented by Condé Nast; and Decoded Fashion: London, in association with EDITD and 10 Downing St/GREAT Campaign.
- Developed content for SXSW V2V presentation.
Manager, Creative & Digital Media (2007 - 2012)
Lacoste
Apparel & Fashion
- Managed creative and social media projects and supervised design and copy for email marketing and e-commerce website.
- Discovered new digital consumer engagement opportunities for the brand, including Foursquare, Tumblr, Instagram, and Twitter; and launched @lacoste Twitter account in 2008 and cultivated its growth to over 350,000 followers within 2 years.
- Directed creative work including microsites, direct mail, ad layouts, special event invitations, in-store signage, and e-commerce still-life photoshoots, all while curating the music program for more than 100 of Lacoste USA’s retail stores on a monthly basis.
Creative/Web Projects Coordinator (2006 - 2007)
Burberry
Apparel & Fashion
- Managed e-commerce site redesign and all special projects between US, UK, and outside agencies including devising timelines, providing direction and assets to vendors, and coordinating approval process throughout.
- Produced calendars in conjunction with the Marketing team and distributed them internationally across all retail channels.
- Designed landing pages, emails, site alterations, and banner ads as required.
Web Systems Technology and Support Consultant (2002 - 2006)
AIDS Action
Nonprofit Organization
- Supervised web development for main website and microsites.
- Trained interns in web systems.
- Designed ads, direct mail, and other items as required.
- Launched AIDS Action social media properties.
Associate, Global Tax Technology (1999 - 2001)
PricewaterhouseCoopersPwC
Partnership, Accounting
- Performed market research and market targeting, including profiling e-commerce strategies and creating target lists using on and offline sources.
- Standardized research strategies for experimental internal research group.
- Created training manual and workshop to extend those strategies to associates and managers.
Education
Howard University School of Law
JD, Law
Activities & Societies: Student Bar Association Chief Financial Officer 2002-2003, 1L Class Vice President 2001-2002, Intellectual Property Students Association, Sports & Entertainment Law Students Association, Black Law Students Association, Public Interest Law Students Association, Phi Alpha Delta Legal Fraternity, Sigma Delta Tau Legal Fraternity
Howard University
BFA, Experimental Studio Art
Activities & Societies: Captain - Howard University HCASC Academic Team, Big Brother/ Big Sister, President - College of Fine Arts Student Council, Chairperson - HU General Assembly Elections Committee
Beaufort High School
SC Governor's School for the Arts
Other Activities
Panelist & Presenter
- GW Innovation Center FFTT Hackathon, “Moving Forward With Your Hack”, 2019
- “Who Needs A Fashion Cycle? I’ve Got Social Media,” South By Southwest (SXSW) Interactive, 2012
- “The New ECommerce - Experiential,” Assembled Fashion Conference, 2011
- “Digital & Gaming: The New Fashion Runway,” Influencer Conference NYC, 2011
Black TV & Film Collective
- Board of Directors, 2023-Present
Howard University Alumni Association
- Region I Chair, Executive Committee, 2020-2021
- National Vice-President of Administration, 2016-2018
- Member-at-Large, Executive Committee, 2012-2016
- Constituent Unit President, Executive Committee, 2010-2012
- President, Howard University School of Law Alumni Club of NY, 2010-2012
- Member, 2007-present